YouTube, it turns out, actually plays a significant role within Canadian media, according to a new report from the Audience Lab at the Faculty of Communication and Design (FCAD)
The Watchtime Canada report says Canadian YouTubers have leveraged what the platform offers: a free platform, metrics, diversity of creators and perspectives, and the ability to become entrepreneurs who not only make a living from their channels but also create jobs and the ability to connect with Canadian and global consumers.
Here is the full article from Glenn Weir at IT World Canada